5 Steps to Refresh a Brand

Companies thrive when they periodically refresh their brand, ensuring they stay relevant and top of mind in the ever-changing competitive landscape.

A brand refresh is less substantial than a complete rebrand (which likely includes a name change and logo change) but it is no less serious of a mission as you’re altering one of your company’s most valuable assets.

While building a brand from scratch and rebranding are daunting tasks, refreshing a brand is a project that’s ripe with its own set of obstacles. Stakeholders are plentiful with varied opinions…